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How to Master Keyword Research for iOS App Store Optimization (ASO)
"Securing visibility in the Apple App Store is a specialized discipline known as App Store Optimization (ASO). Unlike traditional web SEO, where you optimize for broad search engines like Google, iOS keyword optimization is laser-focused on the Apple App Store algorithm. With millions of applications competing for attention, the strategic selection of metadata elements is the primary driver of organic downloads. Effective keyword research for an iOS app involves identifying high-volume, low-competition terms that potential users type into the search bar. Because Apple provides a restricted 100-character keyword field in App Store Connect, ever..."
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